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A spreadsheet can hold every number behind a complex decision and still fail to communicate what those numbers actually mean to anyone who has to act on them. This piece covers what a decision diagram encodes that a spreadsheet cannot, how visual structure changes who can meaningfully participate in a

The wall between influencer budgets and paid social budgets is coming down fast. Creator posts get allowlisted and run as ads from the creator’s own handle, media buyers flight them like any other asset, and the results explain why the practice spread: eMarketer’s reporting on Meta’s partnership ads found they